What AI Tools Actually Cost: A Small-Business Budget Guide
AI software costs don't have to be a mystery. A plain-English guide to subscriptions, usage fees, and hosting — with realistic numbers for small businesses.
"How much will this actually cost me?" is the first question every business owner asks — and the honest answer has two parts: the consulting cost, and the software cost. Here's a plain-English guide to the second part.
The three costs to know about
1. Subscriptions. Most AI tools charge a monthly fee per user, often $20–$30 for a capable assistant. A one-person setup might need one or two of these.
2. Usage. Some tools charge by how much you use them — per document processed, per report generated. For small-business workflows this is usually a few dollars a month, but it grows with volume.
3. Hosting and integrations. If your workflow runs automatically in the background, there may be a small hosting fee (often $10–$50 a month for modest workloads).
A realistic example
A simple reporting assistant might run on a $20/month subscription plus $10–$15 in usage and hosting — roughly the cost of one lunch a month. A multi-workflow setup with several data sources will cost more, which is exactly why we estimate the software costs in writing before you approve anything.
Rules of thumb
- Get the expected software costs in writing before you approve a project — we always provide them.
- Start with one workflow and add more only after the first one proves its value.
- Review your subscriptions quarterly; cancel what nobody uses.
Software costs are separate from our consulting fees, and we'll walk through them with you before anything is built.
Want to talk it through?
Reading is a great start. A friendly conversation is even better — book your free 30-minute discovery call and take the next step at your pace.
Book a Free Discovery CallPrefer the phone? Call (480) 653-1615. The first conversation is free. Any paid work is agreed together, before it happens.
Jeremy Garrison
Founder, Garrison AI Consulting™
Jeremy has spent more than 19 years in marketing, technology, and customer service, and today leads AI-focused programs at Microsoft. He writes and consults to make technology practical and approachable — in plain language, at your own pace.
More about Jeremy